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This website states the following, "From the moment you walk through the doors at Horizon Vision Center." We analyzed that the web site also said " You may expect to be greeted with a smile by a team of experts intent on providing you with an exceptional eye health examination and evaluation, including advice to enhance, preserve and protect your precious sense of sight." It also stated " We will also strive to provide you an outstanding experience throughout your visit with us! Were here to provide you, your family, colleagues, and community with exceptional service and products." The header had Optometrist as the highest ranking search term. It was followed by Eyecare, Vision, and Eye Care Specialist which isn't as ranked as highly as Optometrist. The next words they uses is Eye Doctor. Eyewear was also included and might not be seen by search crawlers.